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word play

May 29, 2017

Cards

With its retro-inspired prints and clever word play, Unusual Occasion Cards are fun to send. Or keep and frame.

The company: Unusual Occasion Cards is based in Austin, Texas. The company is comprised of two divisions: one, dating from 1993, handles private client work, including Laura Bush’s birthday luncheon as First Lady. The commercial greeting card division launched in 2001 at the National Stationery Show in New York, and was selected “Best in Show.” The “pointed wit” card collection is the company’s only line.

The owner: Cindy Bell Morgan, who has lived in Austin most of her life. A self-described conceptualist who has no formal art background, she co-authored an article about “Art Yucko” in Texas Monthly magazine in 1978. The next year, she (and her now ex-husband) opened a small “vintage department store” in Austin called Morgan’s. She then started producing cards and invitations for store events. When the store closed after 11 years, she was asked to create cards, invitations and branding that was unique.

The goods: The “pointed wit” card collection includes 100 cards, each with a nostalgic looking graphic with a printed word, kind of like a rebus. Read together, they create a slang that is embedded in the culture. For example, “bucket list,” “bride-zilla, and “mommy dearest” (for mother’s day). The cards retail for $4.50 to $6.

Popular new card: “hey girl.”

Old standard: “puppy love,” for new puppy owners.

What’s new: Screen Printed Posters ($36) in limited styles.

Where to see & buy: unusualoccasioncards.com. View the line and order a minimum of 10 cards.

 

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