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look good + do good

February 23, 2017



Atlanta-based Bene is on a feel-good fashion mission: Buy a scarf and help educate a girl.

The company: Bené, launched in May 2013, offers a polished collection of Atlanta-made silk scarves inspired by the beauty of West African culture. The company name comes from the word benevolent.

The founders: Best friends Michelle Blue and Sasha Matthews grew up Lithonia, GA.  Blue graduated from the University of Georgia with a marketing and fashion merchandising degree. Matthews earned a math degree at Florida A & M University.

Inspiration: In 2011, as a UGA student, Blue went on a summer a study-abroad program to Ghana, where she met girls eager for an education but struggling to afford one. She was motivated to help. After she graduated, Blue launched Bene with Matthews.

What’s popular: The five-scarf Akwaaba gift set ($550). Also one scarf ($150). A portion of the sales goes toward the girls’ tuition, books and uniforms.

Proud moment: The Bene founders traveled to Ghana last May to see the first group of girls graduate.

Where to buy:




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