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game-day wear

November 30, 2016


As a college football fan and fashionista, Atlanta’s Shena Simmons had a game plan: create a line of game-day wear for women. She kicked off her collection earlier this year.

The company: Atlanta-based Stewart Simmons designs and manufactures collegiate clothing for women. The collection includes dresses, T-shirts and skirts in the colors and symbols of colleges in six states in the Southeast.

The founder & designer: Simmons grew up in Pace, Fla., an area affectionately known as LA (Lower Alabama). She graduated from Florida State University and earned an MBA from Emory. Simmons spent nearly 10 years working in private wealth management and technology before launching Stewart Simmons.

Inspiration: Fall traditions in the South, especially football and food.

What’s popular: The Madison dress ($99) in orange and white (Tennessee’s colors) and the Ava dress ($99) in garnet and gold (Florida State colors).

Other favorites: Scalloped seersucker skirts ($40).

What’s new: Little white college branded tees ($38). Also Collegiate Holiday Boxes ($75), which include a square scarf, white t-shirt and jewelry.

Where to buy:




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