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scent -sational

July 31, 2016

Lorelei

 

Atlanta perfumer Shelley Kyle creates custom fragrances using a mix of fresh herbs, fruits and spices that remind her of growing up in the South.

The company: Shelley Kyle Inc. started in 1992. The Atlanta-based company offers a luxury collection of fresh and unique fragrances for the body and home in containers and packaging that are reminiscent of the perfumer’s love of French Baroque elegance. Gift box sets range from $44 to $110.

The founder: A Tennessee native, Kyle began her fragrance journey 25 years ago when she started decorating perfume bottles with crystals and bobbles as a hobby. She later sold the pretty bottles to stores, including Bloomingdale’s. After being urged to fill the bottles with something, she apprenticed with a perfumer to learn the craft of making fragrances. Kyle started manufacturing, packaging and selling out of her Buckhead apartment before moving her operation to a Midtown warehouse.

The first: The light and crisp Shelley Kyle collection. It is now one of eight collections of perfumes, creams, powders and soaps in the company’s line.

Best sellers: Tiramani fragrance with its notes of Blood Orange, Madonna Lily, White Nectarine and more. Also the talc-free linen and body powders ($37 each), plus the shimmer powder ($23) and shimmer powder set ($39).

What’s new: Lorelei fragrance, which launched in June for the company’s 25th anniversary.

Where to buy: shelleykyle.com. In Atlanta, at several shops, including Julian’s Cosmetics + Skincare in Brookhaven (julianscosmetics.com) and The Office Party in Marietta (facebook: The Office Party).

 

 

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