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resort chic

July 24, 2016

Strong Boalt

Growing up in Palm Beach, Florida fashion designer Amanda Boalt Coleman was influenced by the colorful world of her grandparents, especially her grandmother: Lilly Pulitzer, the socialite and designer of resort clothing for women.

Drawn to fashion but wanting to create a legacy of her own, Boalt Coleman created a men’s line of luxury resort wear.

The designer: Graduated from the College of Charleston with a business degree and worked as a men’s wear buyer for Ralph Lauren. For two years, she learned the corporate side of fashion before deciding to design for “men who don’t take themselves too seriously but are seriously well dressed.”

The company: Strong Boalt, started in 2009 in Palm Beach. The company produces a men’s resort wear collection that includes classic and sporty board shorts, swim trunks, polos and sun shirts in bright colors and seasonal, island-inspired prints.

What’s popular: Classic Boardshort in Jungle Cat Navy ($130 and featured on model in image).

Other favorites: Sky Urchin bathing suit ($130).

Where to buy: www.strongboalt.com 

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