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February 24, 2016

 

Emerald August

 

After her twin nieces were born, Atlanta’s Laura Moylan Hamilton was inspired to create a colorful collection of modern children’s clothing.

The company: Emerald August was founded in Atlanta in 2011and delivered its first collection the next year. Over the past five years, the company has grown from a small southern children’s clothing company into a national brand with its own flagship pop-up shop in Atlanta.

The name: Emerald (green and eco-friendly) since the clothing is designed and sewn in Atlanta. August is Hamilton’s birth month

The designer & background: An Alabama native, Hamilton grew up in Birmingham and studied business marketing at the University of Colorado at Boulder. After teaching business English in Buenos Aires for several years, she moved to Atlanta and studied fashion design at the Savannah College of Art and Design (SCAD) in Atlanta.

What’s popular: Jennie flutter sleeve tunic top ($48); Michelle tunic dress ($64); and the fabric beaded necklace ($16).

Other favorites: Lesley dress ($52) and the Eleanor baby dress and diaper cover set ($66).

Where to buy: www.emeraldaugust.com. In Atlanta, at the Emerald August pop-up shop, 56 E. Andrews Drive, Suite 4, in Buckhead. Also the Seed Factory, 1100 Howell Mill Road in the Westside Design District.

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