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January 24, 2016

PieBox

As a night student in a Chicago pastry program, Adrienne Blumthal came up with a simple, stylish and sturdy solution for safely transporting baked goods.

The company: PieBox was launched in July 2012 in Chicago. In 2015, the business moved South. The company’s wooden pastry and bread box carriers are now handcrafted in southwest Atlanta.

The founders & background: Piebox was founded by Blumthal, her photographer husband Steven Karl Metzer and her graphic designer sister, Carol Blumthal of Memphis.
Inspiration: Inspired by a wine shipping crate, the idea for PieBox came to Adrienne while she was in the midst of a career change from marketing to pastry.

The goods: PieBox,™ pie carrier; CakeBox™ a wooden cake and cupcake carrier; and CookieBox™ wooden cookie carrier.

Materials: The reusable boxes, with sliding tops, are made of pine. The company also offers carrying straps, made of vegetable tanned leather.

Best seller: The PieBox with the leather-carrying strap ($50).

Other favorites: The CookieBox ($24) with wooden dividers.

Up next: The BreadBox, made of solid maple, is ($80). It has an interior adjustable shelf that can be used three ways: cutting board, serving tray or extra space for other rolls or pastries.

Claim to fame: Piebox products sold on three continents and by major U.S. retailers, including Crate & Barrel, Sur La Table and Anthropologie. CB2 recently featured the new BreadBox in its latest catalog.

Where to buy: http://www.PieBox.com

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