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french connection

October 1, 2015

Ocean Rock

Veronique Lindell once worked for Ralph Lauren in New York. Today the Georgia designer makes casual and fashionable bags from vintage fabrics and old military materials.

The founder: Lindell graduated from Fashion Institute of Technology in New York and landed her first job at Polo Ralph Lauren, where she established her style cred and learned how to reinvent, retell and redesign a piece of fabric.

The company: She started Ocean Rock Design in 2010 and named it after her two sons: Merrick and Slater. Mer means ocean in French and Slate, her Rock. Lindell and her mother (pictured below) sew the bags in a barn-like studio on a 17-acre farm in Canton, GA, an Atlanta suburb.

Inspiration: Her grandmother and mother, who were seamstresses in postwar France, and all the textiles, patterns, threads and buttons in her childhood home.

What’s popular: Roomy bags ($100 to $350).

Other favorites: Whale pillows ($35 to 55).

Materials: Old military canvas, such as duffle bags (often with owner’s name and rank) and tents. Also, plus postal bags, boat fabric and men’s work clothes. The bags’ inside linings are colorful and feature vintage fabric the 1940’s to 1970’s. For the handles and straps, she uses old leather belts or equestrian tack.

Fun challenge: Making a bag from an old fire hose.

Where to buy: In Atlanta, find goods by Ocean Rock Design at Crafted West Side, 1000 Marietta St N.W., Suite 102.

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ajc_oceanrock (1 of 1)

fringe (3 of 3)

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