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florida modern

August 26, 2015

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At Florida-based Yield, the clever founders have figured out how to create classic bags and home goods from natural materials that have a timeless, yet modern design.

The company: Yield was established in San Francisco in late 2012, but is now based in St. Augustine, Fla.

The founders: Rachel Gant and Andrew Deming, both native Southerners, met in San Francisco at California College of the Arts (CCA). Rachel’s background is in architecture and industrial design and Andrew got started in graphic design before finding his way into the product world.

The main goods: Set of three brass Geo Stands ($60) and the one-liter ceramic French Press ($150).

Other favorites: Field Bag ($92), Copper cups ($21 each); Tokyo Tote ($128); and a leather & steel cup set ($42).

Big break: Appeared in Oprah magazine and the New York Times within a few months of starting the company.

As seen in: Recently featured in Squarespace’s new “Build it Beautiful” ad campaign on broadcast and in print.

What’s next: A smaller French press, new furniture additions and an expanded planter line.

Where to buy: www.yielddesign.co. In the Atlanta area, check Young Blood Boutique, 632 N. Highland Ave. (youngbloodboutique.com).

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