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inch by inch

December 12, 2014

Little River Designs Ruler Growth Chart
Children grow up fast. But instead of making pencil marks on your wall to chart their height each year, hang a ruler-style growth chart from Georgia-based Little River Designs.

The founders: Sara Alread, a 2009 University of Georgia grad, and her parents (Deb and Jim Kay) run the business on St. Simons Island.

The name & inspiration: The company was named after Alread’s nephew, River, since the first wooden ruler was made for him

The goods: Made of pine up to a maximum of height of six feet, six inches, growth chart rulers are $78 (unpersonalized) and $98 (personalized). Add a child’s name and birthday or family’s name (up to 20 characters allowed). Rules Stained and painted by hand, rulers come in natural (most popular) or white and feature a key hole on back for easy hanging. Prices include free shipping in the United States.

Other favorites: Wooden wedding signs ($35 to $45).

Big break: In April 2013, a week after launching its website, the company was featured on by Tina Roth Eisenberg. “She is an inspiration to me as a designer, mother and entrepreneur,” said Alread.

Fun request: Growth chart rulers for grandma’s house.

What’s next: A new stain and personalization options for the rulers. Also expanding its wedding sign line.

Where to buy: and

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