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signs of the south

September 4, 2014


After retiring from the design and advertising business in Chicago and moving back to the South, Gregory Morris began uttering common-heard Southern phrases. When he did, Morris’ wife would say: “Dear, you are “Slippin’ Southern” again.” That sparked an idea – and a new business.
The company: Slippin’ Southern started in 2011 in North Carolina with a “hey y’all” sign on A few years later, Morris moved the company to downtown New Orleans near the Superdome.

The goods: Shabby chic wall art in more than 450 designs for your home, office or business. Cut from half-inch Southern pine plywood and finished in a choice of 27 colors, the wall art is designed to look distressed and weathered. Sizes and prices vary from 10-inch letters ($31 each) to a 35-inch framed sailor swimsuit set ($394), inspired by vintage swim suit styles. The popular, 41-inch Moby white whale is $98. Custom orders are also welcome

What’s popular: “hey y’all” and “eat” word signs; letters (sizes vary); mermaids, crabs, dogs (multiple breeds), towel/coat hooks, and VW Bus.

Big break: A supplier of in-store displays for Nordstrom’s children’s departments. And recently named by West Elm as one of its “local artists” in its just-opened New Orleans store.

Claim to fame: The supersized “hey y’all” was used on the set of Bravo’s “Watch What Happens Live.” The alligator was used on the set of FX’s “Justified.”

Fun request: Many customers ask for much larger pieces, including a life-sized swimming mermaid and great white shark. The Ocean Edge Resort (Mass.) purchased 14 of the 41″ Moby whales for its suites.

What’s new: U.S. Stars & Stripes map and Letter shield family crest.

Where to buy:




Mermaid red

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