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dress up for little girls

June 27, 2014

Girls Dresses

Minutes away from donating a bag full of her husband’s no-longer-worn work shirts to a thrift store, Jessica Johnson Moore thought: Why not repurpose these old shirts into something new for her daughter. Moore sat down at the sewing machine and made her first dress. In June 2011, she started Little Grey Line.
The company: Little Grey Line transforms worn button-down shirts into sophisticated, yet playful, dresses for girls. The custom children’s clothing company is based in Raleigh, NC.
The name: Named for her daughter, Adeline Grey. “I wanted the company to be meaningful to me and my family,” said Moore. “I also wanted it to reflect the sophisticated, yet playful vision I had for my designs.”
The founder: After graduate school at North Carolina State University (NCSU), Moore moved to New York City and worked for Ralph Lauren, where the architecture grad helped design stores for the label. Moore later returned to Raleigh, worked as a licensed architect and taught at N.C State before teaching herself to sew and starting her dress company.
The goods: Button-down shirts, usually worn by a husband, father or grandfather, are sent to Moore and remade into one-of-a-kind dresses for infants, toddlers and girls. Once the garment becomes too short to be worn as a dress, it can work as a tunic with leggings or pants.
What’s popular: Among the 17 different designs, “Grace” and “Elizabeth” are top styles for infants and toddlers as baby shower gifts. For older girls (sizes 2T and above) favorites are “Avery,” “Birdie,” “Collins,” “Madison” and “Talia.” One of the newest dresses (in pink) is shown below.
Where to buy: Dresses start at $75 at


photo by Rebecca Necessary 04


pink dress

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