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June 16, 2014


Travel Essentials Kit
As a mom and dermatologist, Amy Kim was overwhelmed by the number of skincare products for infants. She also was frustrated by the lack of helpful, easy-to-follow information for new parents. Kim’s diagnosis: Develop a new skin care. In March, she launched Baby Pibu (pronounced pea-boo).

The company: Based in Atlanta, the company’s gentle skincare products are made in Miami.

The name: The name comes from a combination of Kim’s Korean heritage and her husband’s Thai background. In Korean, “pibu” means “skin.” In the Thai culture, elephants are a symbol of good luck. The company logo is a cute elephant.

The founder: Kim is a board-certified dermatologist and mother of two young children, who experienced different skin problems as infants. Kim also leads basic baby skincare classes in the Atlanta area.

The goods: The Newborn Essentials Skincare Kit ($98) is the heart of the product line. The kit, which includes 10 items ranging from scalp lotion to rash relief, grew out of a baby shower gift Kim gave to friends and new moms.

Other favorites: Baby Sunscreen SPF 30+ ($26) and Pibu’s Soothing Eczema Care Kit ($38).

What’s new: The Travel Essentials Kit ($52) comes with four, travel-sized skincare items in a TSA-approved zipper bag.Available from  the website now. In stores, July 1.

Where to buy: In Atlanta-area stores, including Baby Braithwaite, 102 West Paces Ferry Road ( and Cutie Pies, 5473 Chamblee Dunwoody Road, in Dunwoody (

Also online at

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