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male scents

June 10, 2014




Kevin Keller and Allen Shafer are well-groomed guys – with a nose for business. While pursuing their MBAs at Wake Forest University in North Carolina, they created Fulton & Roark in Winston-Salem. The company’s first product, a solid, hand-poured men’s cologne, hit stores last August.

The owners: Shafer, a Texas native, graduated from Sewanee in Tennessee. Keller, a Georgia State University grad, is from Conyers. Brandon Pakula, the company’s package designer, grew up in Roswell and attended Georgia Tech. He lives in Atlanta.

The company: Fulton & Roark, a men’s grooming line, is named for Kevin’s boxer-mix (Fulton) and Allen’s yellow lab (Roark), both rescue dogs.

The inspiration: Create a high-quality, solid cologne that performs as well as any liquid cologne, comes in a stylish, travel-friendly container and fits in a guy’s pants pocket.

The goods: The three fragrances include Tybee (a light, clean musk with a hint of cedar) that is best for summer; Shackleford (woody with notes of tobacco); and Hatteras (a traditional and spicy classic. Scents named forislands off the Georgia and North Carolina coasts, the colognes are packaged in smart-looking square containers ($42 each).

Breaking news: Featured in the June issue of  GQ magazine.

Up next: A TSA-approved, no-foam shaving cream that is super slick to reduce razor drag.

Follow the scent to: www.fultonandroark. In the Atlanta area, visit Tweeds 1009-A Marietta St. on the Westside (, and SQFT, 149 Sycamore St. in Decatur (


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