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moonshine + men

February 23, 2012

It’s not made in a still. And you can’t drink it. But Moonshine is the new word-of-mouth-favorite in men’s cologne.

With its refreshing yet woodsy aroma, Moonshine is the creation of three, 2005 UGA grads: Matt Moore, Charlie Holderness and Colin Newberry.

The frat brothers, who scattered after graduation to various careers in Dallas, Nashville and Greensboro, NC, thought their idea for a Southern scent was inspired.

Despite being clueless about the fragrance industry, they learned. They co-developed the fragrance in France, where the cologne is made. Then later gathered to bottle and pack the cologne in the basement of Holderness’ parents’ house in Greensboro.

Last November, Moonshine ($72) hit the shelves. The 3.4-ounce cologne, and its clever packaging, makes a great gift for your groomsmen and others, bootleggers aside.

The package includes a flask-like bottle, a small, travel burlap sack and a wooden storage box.

To order, check

In the Atlanta area, Moonshine is available at Millers Brothers, 3207 Paces Ferry Place; Indie-Pendent, 1052 St. Charles Ave. Also check the Oakleaf & Acorn, 5117 Hwy. 53, in Braselton.


From → fashion, gifts

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